​I'm Greg Jones—a Decision Scientist and investor specializing in business development. I build frameworks that allow organizations to navigate complexity and make the high-stakes decisions required for lasting success. 

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The Foundation:

With over 20 years of experience in business development, navigating "growth", I’ve used this framework to:

• Lead high-eight-figure exits for two AI-driven business divisions.

• Scale a national sales organizations of 70+ personnel.

• Apply my decision frameworks as a top-producing banking VP to capture $15M in volume with zero defaults.

• Capture record-setting bookings ($15M) in the banking sector with a 0% default rate.

• Secure funding for a $100M private research program bridging neuroscience and modern business.

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The System: Thinking Better Newsletter

Thinking Better didn’t start as a public newsletter. It began as a series of internal memos I wrote on Decision Science, Monetizing Knowledge, Change Management, and What's Next for my clients in banking and government during the COVID-19 pandemic. After seeing these frameworks help experts across various industries, I released my system to the public.

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Join 10,000+ professionals who reset their week with science-backed strategies every Wednesday.

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